Built by Lionel. Never Handed Off.
CY Online Marketing and SEO Inc is one person — Lionel Yates, who spent more than ten years in the insurance business before founding the company in 2021, and now builds websites, WordPress plugins and local SEO for businesses within about 19 miles of Devon, PA.
Lionel Yates builds websites, writes WordPress plugins, and does SEO for small businesses around Devon, Pennsylvania. He works from 321 S Valley Forge Rd, a short drive from Lancaster Avenue and the horse show grounds. He's the person who answers the phone, the person who writes the code, and the person who shows up when something breaks. There's no sales team and no account manager. There's Lionel.
He came to this work the way most of his clients do: as a business owner burned by marketing. Lionel spent more than ten years in the insurance industry, watching good businesses struggle to stand out and watching expensive campaigns produce reports that never quite explained what the money bought. Looking for a better way to market his own business, he started digging into search — and the subject wouldn't let go. In December 2021 that expertise became a company: CY Online Marketing and SEO Inc, a registered Pennsylvania corporation, entity number 7409550. The lesson from a decade of buying marketing stuck: fundamentals hold up. Fast pages, clean code, honest content.
Lionel only takes clients within about 19 miles of Devon. That's not a limitation he tolerates; it's a choice he made. It means he can sit across a table from every client, walk through their shop or office, and understand what they actually sell before he writes a word of copy or code. It means a problem on Tuesday can be a meeting on Wednesday. Work travels better across a table than through a ticket queue.
Hiring a big agency means hiring a process: a salesperson, a project manager, a junior developer you'll never meet. Hiring Lionel means hiring Lionel. He gives you a fixed written quote before work starts, explains decisions in plain English, and hands over everything when the job is done — the site, the domain, the content, all of it yours. If that sounds simple, that's the point. Simple is what most small businesses actually need.
Four things you can hold us to
Do the Work Yourself
The person you hire is the person who builds your site, writes your plugin, and runs your SEO. Nothing gets passed to a subcontractor or a junior. What gets promised in the meeting is what gets built at the desk.
Say It Straight
No jargon, no padded reports, no dressed-up excuses. If something's working, you'll hear it. If it isn't, you'll hear that too, along with what changes next. Clients make good decisions when they're given plain information.
Put It in Writing
Every job starts with a fixed written quote: what's included, what it costs, when it's done. If the scope changes, the paper changes first. Surprises belong at birthday parties, not on invoices.
You Own Everything
Your domain, your hosting, your code, your content. Lionel sets things up in your name from day one and documents how it all works. If you ever leave, you leave with everything and owe nothing.
Anywhere within 19 miles of Devon
That's the deal: if we take your project, you get the founder across the table, not a video call with a stranger. See all 17 towns.
Want to meet before you decide anything?
Coffee is free and so is the first consultation. Message Lionel, tell him where you are, and pick a spot.